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debbyFlynn debbyFlynn
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7 years ago
What is the purpose of the closing paragraph in body copy?
A) to draw the reader's attention to the selling premise
B) to provide specific information such as price and warranty
C) to refer back to the creative concept and wrap up the Big Idea
D) to highlight the required disclaimers
E) to give readers interesting information so that they go back and read the full body copy
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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debbyFlynn Author
wrote...

7 years ago
Thank you, thank you, thank you!
annakc
wrote...

Yesterday
Good timing, thanks!
jayfo05
wrote...

2 hours ago
Helped a lot
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