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Howard Computers is a manufacturer of portable medical laptop computers, which are more technical ...

Howard Computers is a manufacturer of portable medical laptop computers, which are more technical than a typical laptop computer. Howard Computers will be advertising in trade and medical professional publications. Which approach to writing copy would be most appropriate for this product and target market?
A) being conversational
B) being funny
C) using adese
D) being specific
E) using alliteration

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 163 times

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