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normie normie
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7 years ago
In which layout stage of a print ad is the ad drawn to size and used for presentation either in-house or to the client?
A) mechanicals
B) semicomps
C) thumbnail sketches
D) photoboards
E) rough layouts
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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