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te3la te3la
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7 years ago
Which of the following statements is true regarding print media?
A) Impressions refer to copies sold.
B) Frequency is more important than reach.
C) Circulation measures the actual readership.
D) Reach is more important than frequency.
E) Impressions estimate the actual readership.
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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#1
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7 years ago
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te3la Author
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#2
7 years ago
Very pleased, thank you
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