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Why might a media buyer prefer to use measured media rather than nontraditional media?

debbyFlynn

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7 years ago

Why might a media buyer prefer to use measured media rather than nontraditional media?

Why might a media buyer prefer to use measured media rather than nontraditional media?

Textbook

Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 192 times

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lirpa

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debbyFlynn Author

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7 years ago

Thank you, thank you, thank you!

Fanmkreyol

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Smart ... Thanks!

zsc999

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Helped a lot

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