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debbyFlynn debbyFlynn
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7 years ago
Why might a media planner prefer to place an ad in a television program that has a share of 35 instead of a program that airs at a different time but has a share of 38?
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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7 years ago
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debbyFlynn Author
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7 years ago
Helped a lot
macbookpro1
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Yesterday
Good timing, thanks!
oscar520000
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2 hours ago
This site is awesome
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