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debbyFlynn debbyFlynn
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7 years ago
An arrangement between a national advertiser and a local retailer whereby the retailer buys the ad and then the manufacturer pays for half or a portion is known as ________.
A) subsidized advertising
B) joint advertising
C) co-op advertising
D) selective advertising
E) run-of-paper advertising (ROP)
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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7 years ago
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debbyFlynn Author
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7 years ago
Thanks
my life
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Smart ... Thanks!
Smair87
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Helped a lot
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