Top Posters
Since Sunday
p
4
h
4
c
4
d
3
3
c
3
t
3
u
3
A
3
B
3
j
3
s
3
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
debbyFlynn debbyFlynn
wrote...
Go to Answer
Posts: 928
Rep: 0 0
7 years ago
An arrangement between a national advertiser and a local retailer whereby the retailer buys the ad and then the manufacturer pays for half or a portion is known as ________.
A) subsidized advertising
B) joint advertising
C) co-op advertising
D) selective advertising
E) run-of-paper advertising (ROP)
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
Read 177 times
1 Reply
Replies
Answer verified by a subject expert
yamyam
wrote...
#1
Top Poster
Posts: 645
Rep: 17 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

debbyFlynn Author
wrote...

7 years ago
Correct Slight Smile TY
njn;l
wrote...

Yesterday
this is exactly what I needed
sudenzia
wrote...

2 hours ago
Thank you, thank you, thank you!
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1058 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 1284
  
 949
  
 102
Your Opinion
Which country would you like to visit for its food?
Votes: 261
Previous poll results: What's your favorite math subject?