In which type of network television advertising does a national advertiser pay for 10, 15, 20, 30, ...

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In which type of network television advertising does a national advertiser pay for 10, 15, 20, 30, ...

In which type of network television advertising does a national advertiser pay for 10, 15, 20, 30, or 60 seconds of commercial time during one or more programs?
A) dayparts
B) sponsorships
C) spot announcements
D) product placements
E) participations

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 110 times

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