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te3la te3la
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7 years ago
Starbucks is interested in radio advertising and wants to reach consumers at the best time of day to get them to drive into a Starbucks location. Research has shown that 80 percent of consumers drink the majority of coffee before going to work or on their way to work. What daypart would you recommend Starbucks use to reach these consumers?
A) 10 a.m. to 3 p.m. (daytime)
B) midnight to 6 a.m. (all night)
C) 7 p.m. to midnight (nighttime)
D) 6 to 10 a.m. (morning drive time)
E) 3 to 7 p.m. (evening drive time)
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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te3la Author
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#2
7 years ago
Very pleased, thank you
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