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te3la te3la
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7 years ago
To announce the expansion of a Louis Vuitton flagship store in the center of Hong Kong's luxury shopping district, the marketer made a building resemble an LV hard-case canvas trunk, with brass fittings and a cherry monogram print from the summer collection. The 3D ad is 26 feet high and 151 feet by 59 feet wide. Describe the type of advertising medium this represents and the advantages of it.
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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te3la Author
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#2
7 years ago
Thank you, I'm pleased with your answer
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