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debbyFlynn debbyFlynn
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7 years ago
One type of media-related information about markets is the broadcast coverage area for television, which is called a(n) ________ and is referred to by the name of the largest city in the area.
A) metropolitan marketing area (MMA)
B) designated commerce area (DCA)
C) designated marketing area (DMA)
D) metropolitan statistical area (MSA)
E) area of influence (AOI)
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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enujenuj
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7 years ago
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debbyFlynn Author
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7 years ago
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TAT1238
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2 hours ago
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