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debbyFlynn debbyFlynn
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7 years ago
Which of the following is a written document that summarizes the objectives and strategies that guide how media dollars will be spent?
A) advertising plan
B) corporate plan
C) message plan
D) media plan
E) market plan
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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