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Posts: 146
2 months ago

Question 1.

Companies normally measure their profit performance using ROI; however, this approach suffers because profits are arbitrarily measured and subject to manipulation.

• true

• false

Question 2.

A marketing vision statement is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives.

• true

• false
Source  Download
Marketing Management
Edition: 13th
Authors:
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1 Reply
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Answer verified by a subject expert
wrote...
Posts: 164
Rep: 6 0
2 months ago
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Answer 1

true

Answer 2

false
1
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