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Home Q & A Board Other Fields Homework Help Business Marketing
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Ilovebacon22 Ilovebacon22
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5 years ago

Question 1.

Companies normally measure their profit performance using ROI; however, this approach suffers because profits are arbitrarily measured and subject to manipulation.

• true

• false

Question 2.

A marketing vision statement is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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samah952samah952
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#1
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5 years ago
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Ilovebacon22 Author
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5 years ago
Helped a lot
mikey3091
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Yesterday
This helped my grade so much Perfect
gma_of_7
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2 hours ago
Brilliant ツ
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