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What is a general rule of thumb regarding the number of exposures needed for a message to sink in?

debbyFlynn

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What is a general rule of thumb regarding the number of exposures needed for a message to sink in?

What is a general rule of thumb regarding the number of exposures needed for a message to sink in?
A) six to twelve
B) three to ten
C) one to two
D) two to three
E) ten to fifteen

Textbook

Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 157 times

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rebmetpes

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