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te3la te3la
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7 years ago
Henry is employed at an advertising agency and was approached by a company that recently became national. The company wanted to advertise exclusively on television. Henry suggested that the company's media plan instead use several media vehicles, known as ________.
A) measured media
B) a media mix
C) earned media
D) share of voice
E) unbundled media
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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te3la Author
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7 years ago
Thank you, I'm pleased with your answer
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