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debbyFlynn debbyFlynn
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7 years ago
The National Pork Board developed the very successful "Pork. The Other White Meat" campaign. The campaign provided nutritional information and pork recipes in an attempt to encourage consumers to view pork as a tasty alternative to poultry and fish. Which of the following functions was the goal of this public relations campaign?
A) maintain relationships with pork producers
B) reposition pork
C) influence government regulations on pork
D) create newsworthy information about pork
E) gain financial support for pork producers
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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enujenuj
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7 years ago
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debbyFlynn Author
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7 years ago
Thank you, thank you, thank you!
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Just got PERFECT on my quiz
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