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Home Q & A Board Other Fields Homework Help Business Marketing
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te3la te3la
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7 years ago
________ is a type of marketing communication that has characteristics of advertising but also includes an element that allows the audience to make a direct response to the advertiser.
A) Direct-response advertising
B) Direct-to-consumer advertising
C) Direct-marketing advertising
D) Integrated marketing communications
E) Direct-focus advertising
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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te3la Author
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#2
7 years ago
Very grateful for this, thank you
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