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Direct Data is a service firm specializing in collecting and analyzing data about potential ...

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Direct Data is a service firm specializing in collecting and analyzing data about potential ...

Direct Data is a service firm specializing in collecting and analyzing data about potential customers for a variety of direct marketers. Direct Data tracks geographic, demographic, and psychographic data, pulling together lists of potential target customers for its clients. When creating direct mail messages, Direct Data's clients likely use this information to ________.
A) manage negative perceptions about direct marketing
B) tell a complete sales story
C) personalize the message
D) build in feedback
E) reach those unreachable by other media

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 131 times

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normie Author

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7 years ago

makes so much more sense now, thanks

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