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normie normie
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7 years ago
Direct Data is a service firm specializing in collecting and analyzing data about potential customers for a variety of direct marketers. Direct Data tracks geographic, demographic, and psychographic data, pulling together lists of potential target customers for its clients. When creating direct mail messages, Direct Data's clients likely use this information to ________.
A) manage negative perceptions about direct marketing
B) tell a complete sales story
C) personalize the message
D) build in feedback
E) reach those unreachable by other media
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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