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te3la te3la
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7 years ago
When using a ________ in setting objectives, a planner uses a comparable effort, such as a similar product or prior campaign, to set a logical goal.
A) baseline
B) target
C) schedule
D) platform
E) benchmark
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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te3la Author
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#2
7 years ago
Thank you, I'm pleased with your answer
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