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normie normie
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7 years ago
Using the ________ for budgeting, the budget is determined based on a comparison to what other companies in the product category are spending.
A) percentage-of-sales method
B) objective-task method
C) historical method
D) competitive method
E) all you can afford method
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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normie Author
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#2
7 years ago
THX Slight Smile

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