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te3la te3la
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7 years ago
Using the ________ for budgeting, the budget is determined based on a comparison of the total brand sales and the total marcom budget during the previous years.
A) percentage-of-sales method
B) objective-task method
C) historical method
D) competitive method
E) all you can afford method
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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te3la Author
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#2
7 years ago
Thank you, I'm pleased with your answer
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