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Consumers will not integrate brand messages and experiences unless a brand has a unified vision.

te3la

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7 years ago

Consumers will not integrate brand messages and experiences unless a brand has a unified vision.

Consumers will not integrate brand messages and experiences unless a brand has a unified vision.
A) True
B) False

Textbook

Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 162 times

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te3la Author

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7 years ago

Very pleased, thank you

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