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debbyFlynn debbyFlynn
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7 years ago
Several profit-oriented organizations participated in the Great American Bake Sale that was held to raise funds to end child hunger in the United States. Parade magazine and ABC entertainment helped get the word out about this event. For Parade and ABC, this represents what type of social marketing program?
A) business-to-business marketing
B) mission marketing
C) development marketing
D) cause marketing
E) promotional marketing
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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debbyFlynn Author
wrote...

7 years ago
Brilliant ツ
TAT1238
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Yesterday
Good timing, thanks!
smdavis
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2 hours ago
Thanks
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