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te3la te3la
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7 years ago
Kevin has taken over the international operations of his company. He contends that advertisers must consider differences among countries, including local culture, media availability, and legal restrictions. Which strategy is Kevin most likely to follow?
A) standardization
B) cooperation
C) local initiative
D) synergy
E) localization
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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te3la Author
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#2
7 years ago
Very grateful for this, thank you
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