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te3la te3la
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7 years ago
A type of memory test in which respondents are asked to report what they remember from the ad about the brand is known as a(n) ________ test.
A) recall
B) likability
C) recognition
D) attitude
E) semiotics
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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te3la Author
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#2
7 years ago
Very pleased, thank you
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