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debbyFlynn debbyFlynn
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7 years ago
A researcher asks a consumer who watched a particular television program whether she remembers any commercials for a certain type of product, without using a brand name. What type of question is this?
A) prompted recall
B) aided recall
C) open-ended
D) recognition
E) unaided recall
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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lirpalirpa
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3 years ago
THANKS!
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