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elpkiosk elpkiosk
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6 years ago
Chris notices the label for a popular brand of yogurt suggests the yogurt has more potassium than a banana. Chris had not previously associated the yogurt brand, or any other yogurt, with potassium. In this example, the marketer ________.
A) added a new attribute
B) developed a favorable attitude toward the ad
C) changed the importance of an existing attribute
D) used priming
E) changed the relative evaluation of an existing attribute
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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elpkiosk Author
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6 years ago
Such a reliable source, thank YOU
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Thank you
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Very good
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thank you
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thank you
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