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normie normie
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7 years ago
Which of the following questions would most likely be asked in the output evaluation of a public relations campaign?
A) Can we associate a change in product trial during the campaign?
B) How much and what kind of buzz are tweets generating?
C) What was audience knowledge of the brand before the campaign?
D) Has there been a change in repeat purchasing during the campaign?
E) What was the audience attitude toward the brand before the campaign?
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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