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normie normie
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Posts: 1694
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7 years ago
Promotions with a coupon have the built-in evaluation measure of ________.
A) redemption rate
B) recall
C) recognition
D) trial
E) repeat purchase
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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normie Author
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7 years ago
THX Slight Smile

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