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Discuss several of the challenges involved in evaluating international IMC campaigns.

te3la

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Discuss several of the challenges involved in evaluating international IMC campaigns.

Discuss several of the challenges involved in evaluating international IMC campaigns.

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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 94 times

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