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Lumpoti Lumpoti
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7 years ago
Your client pays to conduct research among his franchisees, who were promised confidentiality. At the conclusion of the research the client asks to see the actual questionnaires with identifying information. Because the client paid for the research, it is not necessary to remove each respondent's name or other identifying information from the questionnaires.
A) True
B) False
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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EllingtonEllington
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Lumpoti Author
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#2
7 years ago
If you're seeing this, please give up an vote, this person deserves it
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#3
7 years ago
Let me know if you need anything else
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