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Larry has just completed work on a client-sponsored research project. After the research is ...

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Larry has just completed work on a client-sponsored research project. After the research is ...

Larry has just completed work on a client-sponsored research project. After the research is concluded, Larry receives a call from a local newspaper. During the interview Larry realizes that the client's research would provide important insights. What should Larry do?
A) Contact the client and ask for permission to share the results prior to providing the data.
B) Because of the good publicity, Larry should feel free to discuss the research results with the reporter.

Textbook

Advertising Research: Theory and Practice

Edition: 2^nd

Author: Davis

Read 125 times

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Ellington

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Lumpoti Author

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7 years ago

Thanks so much

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Ellington

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7 years ago

Hope you're an expert now

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