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Diana55 Diana55
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7 years ago
Mary has written a long telephone survey and, because of the length, many respondents are hanging up before the survey is completed. Mary has asked her interviewers to try to talk respondents out of quitting by referring to their "obligation" to complete the survey. Would Mary's actions be consistent with the criteria for the ethical treatment of respondents? Why or why not?
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Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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EllingtonEllington
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Diana55 Author
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#2
7 years ago
I had been looking for this, really helped me out
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7 years ago
Happy to help
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