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Diana55 Diana55
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7 years ago
Consider the two statements shown below regarding the potential contribution of secondary research.

   I.    Secondary research can contribute to questionnaire development.

   II.    Secondary research can never, on its own, answer an advertiser's
      information needs.

Which, if any, of these statements is (are) true?
A) I only
B) II only
C) Both I and II are true
D) Neither I nor II are true
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Diana55 Author
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#2
7 years ago
I had been looking for this, really helped me out
wrote...
#3
7 years ago
Let me know if you need anything else
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