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Lumpoti Lumpoti
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7 years ago
You show a respondent a picture of an individual in front of his computer and then ask: "Tell me what you think is going through this person's mind as he tries to find information on new smart phones?" This is an example of ________.
A) personification
B) role-playing
C) word association
D) story completion
E) picture projection
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Lumpoti Author
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#2
7 years ago
This is correct, voted with confidence
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#3
7 years ago
Happy to help
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