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Diana55 Diana55
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7 years ago
Consider the two statements below regarding qualitative data analysis.

   I.    Qualitative data analysis is guided by a set of well-agreed upon, externally
      objective techniques and rules.

   II.    The goal of qualitative data analysis is the identification of underlying
      patterns and themes.

Which, if any, of these statements is (are) true?
A) I only
B) II only
C) Both I and II are true
D) Neither I nor II is true
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Diana55 Author
wrote...
#2
7 years ago
Absolutely correct, just confirmed!!!
wrote...
#3
7 years ago
Good luck answering the rest Slight Smile
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