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Lumpoti Lumpoti
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7 years ago
The following two statements refer to the creation of themes during qualitative data analysis.

   I.    The development of themes is a circular process entailing continuous data
      examination and revision.

   II.    Once a theme is identified it is static and not subject to revision upon further
      review of the data.

Which, if any, of these statements is (are) true?
A) I only
B) II only
C) Both I and II are true
D) Neither I nor II are true
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Lumpoti Author
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#2
7 years ago
Thanks so much
wrote...
#3
7 years ago
Hope you're an expert now
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