Profitability means number of customers.
a. True
b. False
Indicate whether the statement is true or false
Question 2Capacity requirements planning is used to check the feasibility of the materials requirement plan.
Indicate whether the statement is true or false
Question 3Channel members Grigor and Caster frequently bicker over prices. Grigor wants high prices and Caster wants lower prices. The best way for channel members to handle conflict is to
a. ignore the conflict.
b. use power to win the conflict.
c. hire someone to do arbitration.
d. talk to each other.
Question 4Explain reasons for why taking a sample might be preferred to taking a complete census.
Question 5An upscale segment is always a tempting one for marketers to target because marketers assume that those customers can afford to purchase their goods or services, with a little less price sensitivity than other customers.
a. True
b. False
Indicate whether the statement is true or false
Question 6The materials requirement plan (MRP) is a long-range materials plan that converts information regarding end-items in the MPS into a set of time-phased component and part requirements.
Indicate whether the statement is true or false
Question 7What phrase refers to the fact that conflict can be squashed if one player is inherently more powerful than another?
a. right makes fight
b. fight makes right
c. right makes might
d. might makes right
Question 8When a sample is drawn using combination of two or more probability sampling techniques, a(n) ____________________ sample is being drawn.
Fill in the blank(s) with correct word
Question 9The ideal goal for the marketer is to find an untapped (or at least relatively underserved) group of customers whose needs can easily and profitably be met.
a. True
b. False
Indicate whether the statement is true or false
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