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Lumpoti Lumpoti
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7 years ago
Crabtree and Miller propose criteria for evaluating the "goodness" of a qualitative analysis.
A) Does the principal analyst have at least three years experience in conducting and analyzing qualitative research?
B) Was the appropriate method used to answer the questions motivating the research?
C) Was a thorough analysis presented?
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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EllingtonEllington
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7 years ago
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Lumpoti Author
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7 years ago
I wanted to say thank you earlier, but got busy.
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7 years ago
Happy to help
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