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Which approach uses judgment and personal expertise to assess a measure's validity?

Diana55

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Which approach uses judgment and personal expertise to assess a measure's validity?

Which approach uses judgment and personal expertise to assess a measure's validity?
A) predictive validity
B) face validity
C) concurrent validity

Textbook

Advertising Research: Theory and Practice

Advertising Research: Theory and Practice

Edition: 2^nd

Author: Davis

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Diana55 Author

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