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Diana55 Diana55
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7 years ago
Which type of nominal measure is used to classify individuals, attitudes, or other responses into one of two exhaustive, mutually exclusive groups?
A) dichotomous questions
B) rating scales
C) multiple choice questions
D) checklists
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Diana55 Author
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#2
7 years ago
Absolutely correct, just confirmed!!!
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