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Diana55 Diana55
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7 years ago
Consider the two questions shown below.

   I.    Have you seen more or less than three commercials in the past hour?

   II.    How many commercials did you see in the past hour?

Which, if any, is the preferred method for collecting information related to commercial viewing?
A) I is preferred over II
B) II is preferred over I
C) The questions are interchangeable and either one can be used; neither is preferred
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Diana55 Author
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7 years ago
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