Top Posters
Since Sunday
y
2
s
2
2
a
1
w
1
w
1
i
1
m
1
s
1
c
1
k
1
1
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
Diana55 Diana55
wrote...
Go to Answer
Posts: 1030
Rep: 0 0
7 years ago
Consider the following directions for a rating scale.

   I.    How much do you agree or disagree that ....?
      
   II.    How much do you agree that ...?

Which, if any, is the preferred method for the lead-in to a rating scale?
A) I is preferred over II
B) II is preferred over I
C) The lead-ins are interchangable and either one can be used; neither is preferred
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
Read 153 times
2 Replies
Replies
Answer verified by a subject expert
6l46l4
wrote...
#1
Top Poster
Posts: 506
Rep: 6 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Diana55 Author
wrote...
#2
7 years ago
Thanks once again, you've been extremely helpful this semester
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1045 People Browsing
 161 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 16836
  
 263
  
 4464