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Diana55 Diana55
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7 years ago
The two statements below refer to rating scale questions.

   I.    Rating scales should never use more than five response options.

   II.    The list of response options appearing on a rating scale must always
      be balanced.

Which, if any, of these statements, is (are) true?
A) I only
B) II only
C) I and II are both true
D) Neither I nor II are true
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Diana55 Author
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#2
7 years ago
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