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Diana55 Diana55
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7 years ago
Which of the following best illustrates the concept of causality?
A) vary the amount of advertising exposure to determine changes in sales
B) show a respondent an ad and then ask questions about reactions to the ad
C) give a respondent a sample product and then conduct an interview to determine satisfaction
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Diana55 Author
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#2
7 years ago
Thanks once again, you've been extremely helpful this semester
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