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Lumpoti Lumpoti
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7 years ago
________ threats to internal validity arise when respondents drop out of the research between the pretest and the post-test and, as a result, it cannot be determined if differences between the two tests are the the result of the experimental treatment or are the result of different group characteristics at the two stages of measurement.
A) Mortality
B) Premeasurement
C) Researcher bias
D) Selection
E) Testing
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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7 years ago
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