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Lumpoti Lumpoti
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7 years ago
The following two statements refer to subgroup analysis.

   I.    Subgroup analyses are not necessary when the overall research findings
      are positive or reinforce pre-existing beliefs.

   II.    An analysis of subgroup data often provides deeper insights into data trends.

Which, if any, of these statements is (are) true?
A) I only
B) II only
C) I and II are both true
D) Neither I nor II is true
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Lumpoti Author
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#2
7 years ago
I wanted to say thank you earlier, but got busy.
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